<<Market Research & Analytics Primer>>

eNumerys Global

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An information portal for quantitative analytics

& research in business

Original research produced through a strategic alliance cutting across diverse set of industry sectors covering insights on consumer, business and economic trends supported by robust analytic, econometric and statistical modeling

<<Perspectives>>

In-House Analytic Capabilities SWOT: Dude, Where's My Analysis?

<<Latest postings from The Metriscient Blog™>>

• Media, A Wharton Professor and Marketing Research - I
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• So the Recession is finally official- Now What?
  posted on December 4, 2008 04:09:00 am
• Ghilarducci's Guaranteed Retirement Account Plan & The Macroeconomy
  posted on November 23, 2008 09:50:00 pm
• P&G Giving Up on Facebook Marketing?
  posted on November 17, 2008 05:58:00 pm
• Return on Product Innovation: Measuring your Innovation Pipeline
  posted on November 16, 2008 10:05:00 am
• October Retail Sales
  posted on November 12, 2008 11:16:00 am
• The U.S. GDP & The Non-farm Payroll
  posted on November 07, 2008 08:28:00 am
• Evaluating Market Expansion Strategies: Vertical or Horizontal?
  posted on November 06, 2008 04:11:00 pm
• Predictive Targeting In Digital Media Marketing
  posted on November 04, 2008 11:50:00 am
• ISM Manufacturing Index says the worst is not over yet in the U.S. Economy
  posted on November 03, 2008 10:54:00 am
• Credit Card Payment Systems: To Interchange or Not To Interchange!
  posted on July 08, 2008 11:37:00 pm

<<Business White-Paper Library>>

Download World Class Business White-papers For Free!
Marketing ROI Case Study
An example of a typical Marketing ROI and Marketing-Mix Optimization study

2008 Consumer Outlook
An Analytic Review of Macroeconomic forecasts in 2008 and their impact on Retail consumption across multiple sectors

Do Prime and Sub-prime borrowers alike Default on Mortgages before defaulting on their Credit Cards?
An evaluation of Securitized Loans Master Trust Charge-off data suggests all Households may not be necessarily prioritize remaining current Credit Card payments over being current on Mortgage payments

Market Research In The New Marketing Strategy Paradigm
An evaluation of the impact of changes in the market environment on traditional Marketing Strategy

Case Study: HELOC Prepayment Analysis Using Logit Models
An application of Econometric Mortgage Prepayment Modeling methods to HELOC loans

Marketing Vs. Branding ROI
An Analytic Review of contemporary focus on Marketing Accountability and Return on Investment and its impact on longer term Brand Return on Investment

Tourism Advertising: ROI Driven Destination Brand Equity Management
Research road-map to better understand and improve how Tourism Advertising drives the effectiveness of your Destination Brand

Research Insights from the World's Academic & Consulting Braintrust
Research news from premier sources like Mckinsey, Booz, IBM Consulting, Deloitte, Harvard & INSEAD